Buy the book PR

"All the PR that's fit to print"

Clients

Farrah Rochon, Deliver Me

To promote author Farrah Rochon's first book, Deliver Me--the third book in Dorchester's African American romance line, Buy The Book PR created a press kit, which included a press release, FAQ and bio. To make Farrah Rochon stand out in the crowded literary world, we worked together to find the differentiator for her book and discovered that hers was the first African-American romantic fiction novel to openly discuss post-Hurricane Katrina New Orleans and used that news hook for outreach to the media. Independently, I created a media list of key targets and proactively pitched her book for review and the author for expert commentary. As her publicist, I also helped to build her web presence by designing her blog and creating an outline of topic suggestions for future posts, as well as designed and started her MySpace page and created an online store featuring her book cover and logo on items like postcards and t-shirts for extra publicity. During our work together, I also provided her with ongoing strategic council for conferences and book signings and gave feedback throughout the process of launching her book.

Reviews and coverage garnered for Farrah include a news blurb and photo in New Orleans City Business, an on air promotional giveaway with KFTZ 'Z103, Idaho's Number One Hit Music Channel,' and a 4 star review in the Romantic Times BOOKreviews--web and print.

According to Farrah Rochon, "Tara is the most kick-ass publicist on the face of the planet! She has a great mind for marketing and promotion, and more tenacity in her little finger than most people have in their entire body."

The Woodmont Group

Buy The Book PR was hired to promote the launch a new agency, The Woodmont Group, which specializes in sales and marketing job placements for the major beer, wine and spirit supplier companies in the U.S. For the launch of Audrey's new company, Buy The Book PR designed and built her website, created company messaging and developed a press release around the launch of her business, which got picked up by industry site, Just Drinks. As a result of our media outreach and pitching, Audrey also appeared in the following clip in The Beverage Journal.

For Fahrenheit Studio, a new media design and 21st century branding firm, Buy the Book PR composes press releases on the studio's recent news, achievements and customers in order to promote greater awareness for the company. Also responsible for copy editing their popular newsletter and continually mining for possible PR opportunities and strategy. Resulting coverage is as follows:

Fahrenheit Studio Designs New Joss Stone Website

Book Selects Fahrenheit Among World's Best Music Site Designers

Begin, LePage & Co. LLC

Created a lottery themed press release around the Midas Curse for financial planners at the Connecticut financial firm, which led to several local articles from Connecticut to Nebraska as well as expert commentary roles in the E! THS Investigates: Curse of the Lottery television documentary.

Rebecca Benston, The Rona Shively Series

During this three month project, Buy the Book PR geared up for the release of Rebecca Benston's second book Under Lock and Key, while also promoting awareness for her first book (In the Wash) in the The Rona Shively romantic suspense series. The challenge for Buy the Book PR, however, was promoting Rebecca Benston? books despite the public negativity towards her publisher, PublishAmerica. First steps were to create a consistent branding and messaging throughout the author? online presence, including reorganizing her homepage and redesigning her MySpace and blog for a more unified appearance and greater viral awareness. Also produced a press kit for her sequel and arranged for online book reviews and promotions with MyShelf.com, Sabrina's Reviews, KFTZ - Z103 book giveaway.